Go-to-Market Playbooks

Turn the build into a business: pricing that's practical, a model that scales and a rollout plan that earns adoption in the real world.

a. Financial Feasibility: Pressure-test costs, pricing and unit economics so the product makes sense for clinics and health systems.

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b. Commercial Strategy: Define the buyer, the value case and the route to market so sales is repeatable, not heroic.

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c. Launch & Adoption Plan: Train, deploy and support for behaviour change so the tool gets used, keeps getting used and spreads.