Discovery & Insight
Uncover frontline realities and turn them into sharp requirements, ruthless priorities and a product story the market already believes in.
a. Situation Diagnosis: Read the landscape and the care pathway to pinpoint where time, money and outcomes are leaking.
b. Ethnographic Probe: Step into the room with clinicians and patients to catch the friction, the workarounds and the unmet need hiding in plain sight.
c. User Needs Mapping: Translate what we learn into ranked requirements and clear trade-offs so every design choice earns its place.
dynamic medtech
