Field Note: #004

Warm Welcomes, Not Waiting Rooms: A New Category of Care

Across healthcare, a pattern is emerging. When care feels approachable, people arrive earlier, stay engaged longer and follow through more consistently. A reliably growing ecosystem of care turning care into lifestyle. It is about trust, continuity and environments that make it easier to ask questions before problems escalate. Providers are redesigning the front door of care and the results are starting to show.
01
Quick Takes
“You don’t book care because you love appointments. You book care when the door feels safe to open.”
$100M raised to scale a hybrid women’s clinic.
Hybrid care keeps the relationship continuous. Online touchpoints carry the in-between moments so clinic time can focus on what needs presence.
24/7 tele-visits across 175 countries
Access changes behaviour. When care is reachable at the moment questions arise, people act earlier and issues surface sooner.
-26% C-sections | -61% preterm births
Continuity changes outcomes. Consistent teams, predictable support and time to listen reduce complications across the pathway.
$5.5M to expand a stigma-free omnichannel care programme.
Lower the threshold for entry and more people step forward. Earlier visits mean fewer late presentations and more prevention.
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01. $100M Behind Hybrid Care That Holds the Patient Relationship

Tia’s model blends app-based care with spa-like clinics, with about 60% delivered online and 40% in person.

The value is continuity. Digital check-ins handle follow-up, coordination and ongoing guidance, while the clinic carries examinations and procedures.

For providers, it concentrates in-person time on high-value care. For patients, it keeps support close between visits.

Source: Business Wire & Fierce Healthcare (2021)

02. 175 Countries: A Front Door That Opens When & Where Life Happens

Maven operates as a 24/7 virtual clinic across 175 countries, with employers funding it as a core benefit.

That structure matters for providers and systems. It creates earlier touchpoints and reduces the “wait until it’s worse” pattern.

Access at the right moment changes what arrives at the clinic later.

Source: Fierce Healthcare (2024)

03. -26% and -61%: Outcomes Improve When Care Is Consistent

Oula combines midwives and OBs in calm clinics supported by an app that stays available between visits.

Their reported results include reduced C-sections and preterm births.

This is what follow-through looks like when support is continuous and patients feel held by the system rather than processed by it.

Source: PR Newswire & Femtech Inside (2023)

04. $5.5M to Scale Care People Can Enter Without Shame

Proactive For Her pairs judgement-free clinics with app support and home testing kits across categories like PCOS and sexual health.

The model lowers hesitation and raises early engagement. For providers, this means fewer late-stage cases and more opportunities to intervene while problems are still manageable.

Source: Vertex Ventures Release (2022)

More Field Notes

  • Field Note: #005

Africa’s New Equation: Health × Women = Growth³

Across Africa, the conversation is shifting from healthcare as expenditure to healthcare as production. The question is no longer it as the highest priority but where returns compound fastest. Evidence from primary care, women’s health and frontline systems points to the same conclusion: productive health systems are economic infrastructure.
  • Field Note: #004

Warm Welcomes, Not Waiting Rooms: A New Category of Care

Across healthcare, a pattern is emerging. When care feels approachable, people arrive earlier, stay engaged longer and follow through more consistently. A reliably growing ecosystem of care turning care into lifestyle. It is about trust, continuity and environments that make it easier to ask questions before problems escalate. Providers are redesigning the front door of care and the results are starting to show.
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